EMAIL MARKETING SERVICES
Email marketing sometimes gets a bad reputation as mere “spam,” but email marketing for plumbers can be an essential part of a modern marketing campaign. Property owners with busy lives tend to forget about maintenance, but a periodic email can:
At Mammoth Marketing, we take a multidimensional approach to developing marketing services for plumbing companies. We recognize the value of email as a marketing medium, and we know how to diligently implement a marketing strategy that integrates your email marketing with your website design, social media marketing, and search engine marketing efforts.
EMAIL MARKETING CAMPAIGNS
Any marketing plan should have concrete, measurable objectives, so we start out by asking what an email campaign can accomplish. Is the objective to raise awareness, promote the brand image, or supplement an ongoing campaign using other media?
We design emails to further the goals of other ongoing campaigns, marketing research, and consumer interactions at the point of sale.
USING FEATURES OF EMAIL MARKETING
Effective email marketing for plumbers requires careful attention to every feature of email as a medium, from the perfect subject line and carefully cultivated address list to the closing, links, and call to action at the end.
Growing an Email List
Our Mammoth Marketing team can help you gather email addresses from customers and other people who engage with your company. We use those lists to direct emails.
Timing of Emails and Marketing Campaigns
Emails that are too frequent or randomly timed can turn off potential customers. At Mammoth Marketing, we typically limit regular promotional email marketing for plumbers to twice a month. For seasonal campaigns to promote spring cleaning, winterization, or holiday specials, we send out emails when our research indicates that your customers will be the most receptive.
Automated Distribution of Emai
Computerized control makes it easier to synchronize and coordinate multiple marketing events. With automized email management, you will be able to send regular, customized messages to different email lists.
Links to your website and other resources are a great way to prompt future engagement from your customers. Custom links can give customers access to special promotional offers, request further information, or encourage your customers to learn more about upcoming events.
Customers who check their email on the go should have a rewarding customer experience. We ensure any links in your marketing emails lead to pages that look good and are easy to navigate on laptops, tablets, and mobile devices.
Monitoring Key Performance Indicators
Truly customized and optimized email marketing for plumbers must take into consideration what works and what doesn’t once the campaign is underway. At Mammoth Marketing, we keep track of the key performance indicators (KPI), so you can see how much you are spending for each lead and whether customer engagements result in signed contracts and successful projects.
With ongoing information about your campaign on your dashboard, you can make informed decisions about how much to invest, whether to change aspects of your campaign and where to allocate your marketing funds. If you are uncertain how to interpret or use the KPI data or weighing different courses of action, our consultants would be happy to provide advice and practical email marketing tips.
APPLYING EMAIL MARKETING PRINCIPLES TO PLUMBING
Your plumbing business isn’t like every other business out there, and you deserve a marketing company that understands the needs of plumbing businesses and has the specialized knowledge to craft a marketing campaign tailored to the specifics of your plumbing service and your brand identity. Our Mammoth Marketing team uses our experience to:
TRACKING PERFORMANCE OF EMAIL MARKETING CAMPAIGNS
Mammoth Marketing is your best choice if your goal is to improve your email marketing for your plumbing company and align your email marketing with the overall marketing for your business. For a consultation with a marketing professional about optimizing online email marketing for plumbers, call (206) 401-8458 today.