If a marketer has ever shown you a scary-looking PageSpeed report and told you your website is in trouble, be careful. My own website currently has a performance score of 33. That sounds awful. Except when I actually load the site, it comes up almost immediately. That is exactly why I think plumbers need to
Your PageSpeed Score Might Not Matter as Much as You Think Read More »
Angie’s List lost 739,000 leads this year. Not because the market disappeared. Not because their team stopped trying. They lost them because they did what every panicked business does when money gets tight. They cut marketing spend. And here’s the crazy part: They’re spending more and getting fewer leads. If you’re reading this and feeling
Don’t Cut Marketing in a Downturn (Here’s Why Angie’s List Lost 739,000 Leads) Read More »
Learn why plumbers misattribute leads, cut off profitable marketing channels, and how to build a strategy that accounts for how customers actually behave.
Why Your Best Marketing Source Might Look Like Your Worst One (And How to Fix It) Read More »