Case Study
The 4th of July Giveaway That Booked 183 Leads
A seasonal Meta campaign that turned a festive prize package into a first-party customer database, at just $4.13 per lead.
Campaign Snapshot
Total Leads
183
Cost per Lead
$4.13
Total Spend
$756.42
Click-Through Rate
2.19%
The Goal
Campaign Objective
Generate homeowner leads through a seasonal giveaway while increasing brand awareness and collecting first-party customer data the business can market to again and again.
Campaign Strategy
Objective: Website Leads
Creative Format: Carousel Giveaway
Platform: Facebook & Instagram
Offer: 4th of July Fireworks Prize
Audience Targeting
- Broad Audience
- Men & Women
- Ages 30–60
- Local Service Area
- ~50K Audience Size
Broad targeting handed the creative to Meta’s algorithm, letting performance, not narrow interests, decide who saw the ad.
183
Website Leads
$4.13
Cost per Lead
2.19%
Click-Through Rate
$756
Total Spend
$36
Daily Budget
$14.36
Average CPM
What We Learned
Key Insights
- Generated 183 website leads at only $4.13 per lead — exceptional for home services.
- A low $14.36 CPM allowed efficient reach while holding strong lead volume.
- Broad targeting let Meta optimize around creative, not restrictive interest audiences.
- Every lead strengthened Meta's optimization signals while growing first-party data.
Why It Worked
- Seasonal offer
- Strong visual carousel
- Low-friction landing page
- Meta Pixel conversion tracking
- Broad audience strategy
- Owned customer data
Your company could be the next Case Study.
The same playbook : seasonal offer, scroll-stopping creative, and a low-friction funnel : turns ad spend into booked leads and a customer list you own. Let’s build your next campaign.