Before the age of the internet, plumbing marketing was mostly word-of-mouth. If someone needed a plumber, they would ask their friends and family for a recommendation. In the age of social media, things are a bit different. Why is social media marketing important, and is it something you should worry about?
The marketing professionals at Mammoth Marketing offer complete social media marketing for plumbers. We improve your online presence, giving you more time to help loyal customers with plumbing repair.
Set Yourself Apart
How is your business different from local competitors? Your brand voice sets you apart from everyone else. Social media marketing gives you a chance to let customers know who you are before you ever meet.
You are unique, and so is your plumbing business. Maybe you offer a service no one else does, or maybe your business offers competitive pricing and happy workers. Whatever makes your business unique, utilize social media to show your audience how they can benefit from it.
Interesting qualities help people remember you when they need plumbing service.
Increase Your Trustworthiness
When someone does an internet search for a local plumber, your business will not seem legitimate if you only have a name and phone number. Today’s homeowners want to see a well-maintained website complete with customer testimonials. No one wants to order something online with zero reviews, and it’s the same for plumbing services.
A strong social media presence helps potential customers determine if they want to reach out to request service. People want to work with a plumber they can trust, and they look to reviews to determine if you are trustworthy. When potential customers can easily read genuine reviews, you gain brand authenticity.
Why is social media marketing important? It increases trustworthiness by allowing customers to review your service and recommend you to others.
Expand Your Customer Base
Word-of-mouth is still a strong way to connect with new customers. When someone gives a verbal recommendation, you are more likely to gain a new customer if they can easily connect with your business on social media. For example, if they follow you on Instagram, you will pop up in their feed and remind them to call you to schedule maintenance.
Targeted ads on social media help you reach a vast online market. A professional marketing team can help customize ads for your ideal demographic so you don’t waste money showing ads to people who don’t need your service.
Bring Potential Customers to Your Website
Before someone with a plumbing emergency reaches out for professional service, they will do an internet search to see if they can remedy the problem themselves.
When your website has an up-to-date blog with quality content, they can learn about the problem and decide if the best course of action is to call a plumber. Since they are already on your website, they will most likely contact your business to schedule service.
Search engines look for quality content when determining SEO rankings. The higher you rank, the more likely someone searching for a local plumber will look at your website.
Elevate Your Level of Customer Service
When you post plumbing pro tips, maintenance guides, and other niche content, you appear accessible and knowledgeable. Potential customers can research your business through your social media channels before they decide to reach out.
The easier it is to contact you, the more likely you are to gain a new customer. A chat feature on your website lets a person contact you to ask questions without navigating away from your website. Fast, friendly customer service goes a long way, even when it’s over the internet.
Professional Social Media Marketing for Plumbers
Social media strategy is a full-time job. When you’re busy running your plumbing business, you don’t always have time to devote to digital marketing strategy. Hiring a professional social media marketing team will take the stress out of your social media strategy and give you more time to help customers.
Why is social media marketing important? It’s the best way to grow your customer base and maintain long-term service relationships. Call Mammoth Marketing at (206) 672-3021 for a free marketing consultation with our expert team.