Why Humanity Should Be the Foundation of Your Marketing Strategy
At Mammoth Marketing, we understand that effective marketing isn’t just about numbers and data. It’s about people. Every click, call, or lead represents a human being looking for a solution—and they’re hoping to connect with someone who understands their needs. That’s why we believe in the power of humanity in marketing.
Businesses that embrace this concept often see increased engagement, higher trust, and better results. Let’s explore how injecting a human touch into your marketing can help your business thrive.
Marketing is About More Than Metrics
In the fast-paced world of digital marketing, it’s easy to lose sight of the fact that people drive every conversion. Behind every website visit or phone call is a person deciding whether to trust your business.
One trend we’ve noticed at Mammoth Marketing is the impact of simple, authentic videos on landing pages. These videos put a face to the brand and make companies feel approachable and relatable. When businesses showcase their human side, customers are more likely to engage and convert.
The bottom line? People don’t want to do business with faceless entities. They want to connect with real humans.
The Impact of a Welcome Video
One of the most effective ways to add humanity to your marketing is through a welcome video. Mammoth Marketing recently worked with a client who runs a company called Dude Wash. With a simple welcome video that introduced the business’s mission and values, the client’s website saw significant improvements in conversions.
Why does this work? A welcome video offers an opportunity to:
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Greet visitors and make a great first impression.
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Showcase your personality and what your business stands for.
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Build trust by putting real faces in front of potential customers.
Recording a welcome video doesn’t require expensive equipment or professional production. Authenticity is far more important than polish. Even a casual, selfie-style video can make a big impact.
Building Trust Through Video
There’s something uniquely powerful about video when it comes to building trust. Seeing someone’s face and hearing their voice creates an instant connection that written text or static images simply can’t achieve.
A video on your homepage can:
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Establish credibility by showing you’re a real person.
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Differentiate your business from competitors.
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Convey sincerity and authenticity, which resonates with customers.
At Mammoth Marketing, we’ve seen firsthand how videos can transform the way customers perceive a business. They shift the narrative from “just another company” to “a business run by people who care.”
How to Create Your First Video
Creating a video for your business might sound daunting, but it doesn’t have to be. If writing a script feels like a hurdle, start with some simple bullet points:
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Why you started your business.
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What your mission is.
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How you help your customers.
From there, record a short video on your phone. Keep it around one minute long and focus on being genuine rather than perfect. People appreciate sincerity, and your video will feel more relatable if it’s authentic.
Human-Centered Marketing Beyond Video
While videos are a fantastic way to humanize your brand, there are plenty of other strategies to make your marketing more personal:
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Personalized Emails: Write conversationally and address recipients by name.
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Behind-the-Scenes Content: Share stories about your team or highlight your day-to-day operations.
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Customer Success Stories: Showcase how you’ve helped real people achieve their goals.
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Engage on Social Media: Respond to comments and messages with genuine interest.
At Mammoth Marketing, we encourage businesses to think beyond traditional tactics and focus on building genuine connections with their audience. This approach doesn’t just lead to better results—it creates lasting relationships with customers.
Take the First Step Toward Human-Centered Marketing
Ready to see how human-centered marketing can transform your business? Mammoth Marketing specializes in helping plumbers create authentic connections with their customers, leading to higher trust and stronger results.
Schedule a consultation today at https://mammothforplumbers.com/. Let’s discuss how we can help you take your marketing to the next level by embracing the power of humanity.
Don’t let your marketing blend into the noise. Show your customers the real people behind your business, and watch how it elevates your brand. Reach out to us today—we’re here to help!
