EMAIL MARKETING FOR PLUMBING COMPANIES

Pipes don’t fix themselves, and neither does customer loyalty – that’s where email marketing comes in.

Plumber holding email icon

The only inbox people actually pay attention to.

EMAIL MARKETING

FOR PLUMBERS

What? Is the Email Inbox Still Useful?

Plumbers might not think of email marketing as a tool of the trade, but it’s like the wrench that keeps their business running smoothly. With email marketing, you can stay connected with your customers long after the job is done, reminding them of regular maintenance, offering seasonal tips to prevent disasters, and promoting special deals to keep their homes in top shape. 

Plus, when emergencies strike, guess who’ll be top-of-mind? That’s right – the plumber who’s already in their inbox, offering helpful advice and a friendly reminder to give you a call. It’s not just about fixing leaks; it’s about building relationships and keeping your schedule packed with loyal customers.

woman looking for a plumber with an orange toilet

No one know when they need a plumber, so remind them you’re ready before they ever have a problem.

WHAT YOU GET WITH

MAMMOTH EMAIL CAMPAIGNS

REVIEW CAMPAIGNS

The problem with asking for a review, is that most don’t do it enough. Our campaign follows up and follows through with your happy prospects. 

UNSOLD ESTIMATES

It’s time to get serious about closing the deal. Our campaign will reach out up to 10 times on an opportunity and even remind your CSRs that they need to call the customer to get the sweet revenue.

ONGOING NURTURE

You probably have a pile of customers you haven’t reached out to in ages. So our nurture campaigns will give them a little nudge, once a month. Send them offers, remind them of seasonal maintenance and more. 

CUSTOM MARKETING CRM

We run all our campaigns through our marketing CRM to track opens, clicks and engagement across the campaigns. This also gives you the ability to communicate regularly with your customers through our platform. 

HOW EMAIL MARKETING WORKS

FOR PLUMBERS

plumber giving customer email

Stay Ahead of Seasonal Plumbing Problems with Smart Email Campaigns

Email marketing is a powerful tool for plumbers to stay connected with their customers throughout the year. Seasonality plays a huge role in plumbing needs—think frozen pipes in winter or clogged drains during holiday gatherings. With email marketing, you can anticipate these seasonal issues and proactively send helpful tips, maintenance reminders, or special offers. For example, a winter email campaign might offer discounts on pipe insulation services, while a spring campaign could promote water heater tune-ups. By addressing these seasonal pain points, you position yourself as the go-to expert before emergencies arise, helping customers avoid costly repairs and ensuring your schedule stays full year-round.

Turn One-Time Customers into Lifelong Fans with Email Marketing

Another key advantage of email marketing is its ability to nurture your existing customer base. After completing a job, it’s easy to stay top-of-mind with regular emails that provide value, such as home plumbing tips, reminders for annual check-ups, or exclusive promotions for repeat customers. These emails reinforce your expertise and reliability, making customers more likely to call you for future needs. Additionally, by consistently engaging with your audience, you create a relationship of trust, encouraging them to refer your services to friends and family. The cost of retaining a customer is far lower than acquiring a new one, and email marketing helps you maximize the lifetime value of every customer you serve.

Keep the Pipeline Full: How Email Marketing Drives Leads and Referrals for Plumbers

This ongoing nurture strategy also keeps your leads pipeline flowing. Even if someone doesn’t need your services immediately, they’re more likely to remember you when the need arises if they’ve been receiving your helpful and friendly emails. Plus, satisfied customers who feel cared for are more likely to leave reviews, recommend you to others, and share your offers, expanding your reach without extra effort. Email marketing is not just a communication tool—it’s a long-term strategy to build loyalty, drive repeat business, and turn your customer base into an active referral network. For plumbers, it’s the digital equivalent of always having a business card in their pocket—and being the first name customers think of when problems arise.

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