A solid marketing strategy is a crucial component of increasing brand awareness and growing your customer base. When you learn about current PPC trends, you can stay ahead of the curve in the ever-changing world of digital marketing.
Mammoth Marketing offers plumber PPC services to increase service inquiries and get your professionals working in more homes.
1. Targeted Ads
Utilizing targeted ads lets you narrow down your audience to the demographic most likely to need your service. For example, college students are unlikely to need plumbing services. If you target homeowners in a higher age bracket, you will likely reach the demographic most likely to contact your business for service.
Recent updates to Google Ads provide the ability to combine demographics and keyword searches to narrow down your audience even further.
2. YouTube Bumper Ads
If you have ever watched a YouTube video, you’ve likely watched a bumper ad first. Local businesses can utilize Google’s bumper ad service to create short video ads that play on YouTube videos.
When someone within your service area searches for “clogged drain,” your ad will play, prompting them to contact you for service instead of trying to remedy the clog on their own. Video ads have higher conversion rates than text ads across the board.
3. Smart Home Technology
Consumers love using virtual assistants and smart devices within the home. The convenience of talking to search engines instead of stopping to type in an internet search is appealing to potential customers. Voice search is still one of the newer PPC trends, making this a great time to optimize your online content for voice search.
A good strategy for voice search optimization is to think about the brand voice on your website. When a potential customer uses voice search, they use casual language. Including long-tail keywords in your SEO strategy will make you more likely to show up in a voice search.
4. Visual Search
Visual search results work similarly to text search results. For successful visual search rankings, you need a strong photo index. The index can include photos of products you sell or represent services you offer. Appropriate metadata allows the images to rank for your desired keyword searches.
When a potential customer searches “auger,” for example, a photo advertising your drain snaking services might appear in the visual search.
5. Mobile Optimization
These days, everyone has a smartphone at arm’s length. Potential customers will not stay on a website that is hard to read on their phones. Instead, they will move on to a competitor with a user-friendly website.
Design your website so that the customer can learn what services you offer and contact you right from the website without taking any extra steps. Streamlining the user experience from the landing page to the initial contact will boost conversion rates.
6. AI is Booming
Artificial intelligence seems to be everywhere. As AI and machine learning become more streamlined, implementing AI can analyze potential customer patterns and learn which ads will likely have the highest click-through rate.
Implementing AI marketing strategies in PPC campaigns now will increase future conversion rates.
7. Remarketing
The remarketing strategy is incredibly effective. With remarketing, potential customers who have visited your site are later shown ads for your business. Remarketing keeps your business in the customer’s mind.
If a customer visits your site to research a plumbing service and then goes on with their day, seeing an ad for your business will remind them to continue the buyer journey, prompting them to contact you.
8. Smart Bidding
Similar to AI, smart bidding is one of the booming PPC trends. It analyzes patterns to enhance conversions in auctions. Smart bidding improves Target Cost-Per-Acquisition and Cost-Per-Click. Utilizing smart bidding frees up your marketing team to concentrate on other areas of your marketing strategy.
A Marketing Team for Plumbing Companies
As plumbers, you don’t always have the time to focus on a marketing strategy—that’s where we come in. When you work with Mammoth Marketing, we utilize PPC trends to boost your business so you have more time to do what you do best–help customers with plumbing emergencies.
Mammoth Marketing is a top-tier plumbing SEO company, creating marketing strategies, especially for the plumbing industry. Call us at (206) 672-3021 or fill out our website form to chat.
