All plumbing companies want to share their services with homes and businesses in their respective service areas. One way to do that is a more successful pay-per-click campaign that also leads to more booked services. But what’s a good cost per click to aim for in your annual budget?
This guide provides greater insight into how plumbing businesses can garner more favorable campaign results, as well as a decent cost per click. Mammoth Marketing’s knowledge of PPC advertising for plumbing companies and unique marketing strategies could be helpful as well.
What Is CPC?
Cost-per-click figures show how effective your plumbing company’s marketing efforts are. Divide how much your plumbing business spends on the campaign by the total clicks those ads receive, and you’ll have your CPC.
To be profitable, the return on investment for the campaign should be more than what you spent making, distributing, and monitoring the campaign. However, these average costs vary widely across industries and ad platforms. So, you will need an in-depth understanding of your goals and profit margins to ensure your plumbing advertising produces value for money.
Why Does CPC Matter for Plumbing Companies?
A favorable cost per click is essential for plumbing businesses that want to know if their efforts to reach a larger audience or get more phone inquiries have been worth it. Anytime someone comes across your business’s ad, they have the opportunity to become a client or reach out about your services. But simple mistakes, such as concentrating on the wrong keywords or too many service areas, will hinder these interactions.
Why not consider working with skilled professionals like Mammoth Marketing, a team that’s mastered the art of PPC advertising for plumbers? That way, you can figure out where your plumbing service might need to alter or improve its digital marketing strategy. People need a go-to plumber in their area, so developing a competitive CPC might take a random target audience all the way to long-term, loyal clients.
What Impacts Cost Per Click?
So, what’s a good cost-per-click goal for an up-and-coming plumbing business? While some experts recommend a 5-to-1 ratio (you agree to spend 20% of the revenue the ad churns outs), many factors contribute, such as:
- Keywords. Using industry and service-related keywords in your plumbing company’s target area may reach further. However, popular keywords may be costly, so decide on your expenditure limits beforehand.
- Location. Your plumbing services location will directly affect your CPC. Plus, a bigger city will mean a more expensive CPC because of the competition for exposure.
- Network. As a plumbing company, PPC Google Search advertisements will require the biggest chunk of your budget. But there are other ad platforms to help you diversify.
- Relevance. Plumbers will need to craft relevant advertisements for the service area to experience greater success from the PPC efforts. When viewers find advertisements interesting, valuable, and relevant, everybody wins.
Tips for Improving Your Plumbing Company’s CPC Strategy
How can you improve your plumbing business’s CPC rate?
- Create interesting, relevant, and short ad copy.
- Try new ad platforms that may give you better value for money.
- Change headlines, keywords, and graphics to see what sticks.
It’s also helpful to monitor your cost per acquisition alongside your cost per click to see whether specific efforts are showing measurable results for your bottom line.
What’s a Good Cost Per Click for Plumbing Companies on Average?
It’s impossible to put a figure on what plumbing companies are paying per click on average because it varies considerably depending on how many other businesses are doing the same thing, your chosen keywords, and numerous other factors. Additionally, whatever your plumbing company’s conversion rate, there’s always room for improvement as you change your advertising efforts, keywords, images, and more.
End Your Search for Digital Marketing Assistance for Your Plumbing Business Today!
What’s a good cost-per-click for plumbing companies in your area? Why not crunch the numbers and come up with something that fits your expectations? If you’d like help, Mammoth Marketing can help you refine the details and get going.
Do you want experts who understand the importance of PPC landing pages and other plumbing industry marketing efforts? Contact Mammoth Marketing today for a free digital marketing strategy consultation, so we can help you get eyes on your plumbing business!
