At Mammoth Marketing, we understand that running a successful plumbing business requires more than just technical skills—you need the right marketing strategies to attract and retain customers. One of the most effective ways to do this is by crafting compelling offers that resonate with potential clients. In this article, we’ll break down how to create marketing offers for plumbers that grab attention and drive conversions, based on our years of experience helping plumbing businesses grow.
Let’s dive in and explore how the right offer can transform your customer acquisition efforts.
Why Marketing Offers Matter for Plumbers
Every plumbing business knows that the competition can be fierce. Your potential customers have a lot of choices, so how do you make sure they choose you? The answer lies in presenting a strong marketing offer. A well-crafted offer not only attracts attention but also gives potential customers a reason to save your contact information and reach out when they need plumbing services.
At Mammoth Marketing, we’ve seen the difference a killer offer can make for plumbing businesses. It’s not just about offering a discount—it’s about positioning your business as the go-to choice long before a customer even needs to pick up the phone.
Understanding Your Audience
Before diving into crafting an offer, it’s important to understand the types of audiences plumbers are targeting. High-intent customers—those who are actively searching for a plumber—are already on the verge of booking. Offering discounts to them can be unnecessary since they’re already ready to commit. Instead, focus on the broader market—people who don’t need plumbing services right now but will in the future.
Platforms like YouTube, Google Display, Meta Networks, and TikTok are excellent places to promote these kinds of offers. These platforms help build awareness and trust with potential customers before they have an urgent plumbing need. When the time comes, your business will already be top-of-mind for them.
Our Go-To Offer: $100 Off for First-Time Customers
One of our favorite offers to use is a simple “$100 off for first-time customers.” Why? It’s easy for people to understand and offers a strong incentive. Whether or not someone needs a plumber today, they’ll likely remember your business when they see that coupon sitting in their inbox months later.
This offer has proven effective across many of our clients’ campaigns. By offering $100 off, you give customers a great reason to choose your plumbing services over competitors, and you’re creating a long-term connection with future customers.
Where to Promote Your Offer
Many plumbing businesses think that Google search is the best place to promote offers, but this isn’t always the case. Google search captures high-intent users who are already ready to book, so offering a discount might not make sense. Instead, focus your campaigns on platforms where you can build relationships with a broader audience.
We recommend using YouTube, Google Display, and social media platforms like Facebook and TikTok for these campaigns. These channels allow you to reach people who aren’t actively looking for a plumber but are still open to hearing about your services. The goal is to create a lasting impression so that when they do need help, your business is the first one they think of.
Writing Ad Copy That Converts
The key to a successful offer campaign lies in the ad copy. The message needs to be clear, attention-grabbing, and persuasive. Whether it’s “Don’t wait until the pipes burst—get $100 off your next plumbing service!” or “Our plumbing services will blow you away—grab $100 off today,” the tone should be fun but direct.
There’s no one perfect script for every plumbing business, so testing different variations of ad copy is crucial. We always recommend trying out multiple versions and finding the one that resonates most with your audience.
Building a High-Converting Landing Page
Once your potential customer clicks on the ad, the next step is critical: your landing page. A well-designed landing page is the difference between a lost lead and a conversion. The goal here is simple—get people to claim the offer with as few distractions as possible.
When we create landing pages at Mammoth Marketing, we remove any unnecessary links or extra information that might take a visitor’s attention away from the main goal. Your landing page should have one purpose: to get people to fill out the form and claim their discount. Make it clear, simple, and easy to follow.
Collecting Customer Information: The Key to Follow-Up
To claim the offer, visitors should be asked to fill out a short form with their name, phone number, and email address. This not only helps you deliver the coupon, but it also gives you valuable contact information to follow up with them in the future.
Why is this so important? By collecting this information, you can nurture these leads over time, turning them into long-term customers. Whether through email marketing or retargeting ads, you now have a direct line of communication with potential customers who have shown interest in your services.
Retargeting and Follow-Up: Don’t Let Leads Slip Away
The follow-up process is just as important as the initial ad. After a customer claims the offer, don’t let the conversation end there. About 30 days later, send a reminder email or SMS, letting them know their $100 discount is still available. This follow-up keeps your plumbing business top-of-mind and increases the chances of them scheduling a service.
Another crucial tactic we use at Mammoth Marketing is retargeting. We continue to show ads to people who visited the landing page but didn’t claim the offer. Whether they filled out the form or not, retargeting ads ensure your plumbing business stays in front of them, increasing the likelihood that they’ll choose you when the time comes.
Creating Lasting Customer Relationships
What makes these offer campaigns so powerful is that they help create lasting relationships with customers. By building an email list of potential clients who have already interacted with your business, you can continue to send them promotions, updates, or even invitations to future events.
This direct line of communication is invaluable. You’re no longer just competing for attention when someone needs a plumber—you’re already part of their consideration process. And over time, these customers are more likely to become repeat clients who trust your services.
At Mammoth Marketing, we believe that creating an effective marketing offer for plumbers is about more than just offering a discount. It’s about understanding your audience, crafting the right message, and building long-term connections that keep customers coming back. By following these steps, you can create a campaign that not only drives new business but also positions your plumbing company as the go-to choice in your market.
If you’re ready to take your marketing to the next level, schedule a consultation with us at MammothforPlumbers.com. Let’s work together to craft a killer offer that brings more customers to your door!
