When creating social media posts to drive online engagement with your plumbing business, you might hit a wall or struggle to produce ideas. You might also run out of time in your day to create posts consistently. But there is an easy solution: content pillars.
What is a content pillar? And how could social media content pillars make it easier to create and organize posts? In simple terms, content pillars consist of about five topics that your plumbing company can regularly discuss, promote, or produce content for across social media platforms.
Here, the social media marketing experts for plumbers from Mammoth Marketing explain how to identify your plumbing company’s content pillars so that you can leverage them for social media.
Set Business Goals and a Target Audience
Why are content pillars excellent for helping plumbing businesses stay on track with social media posting? Instead of posting infrequently or producing an irrelevant piece of content, utilizing content pillars provides your plumbing company with specific themes to help establish your business as an industry authority. You can plan content in advance, avoid last-minute postings, and reap the benefits of an effortless social media marketing strategy.
What is a content pillar worth to you? You can’t define that without first identifying your business goals and target audience, with which your content pillars should align perfectly. If not, they won’t drive traffic to your pages across social media platforms, generate brand awareness, or help you provide credible, informational, yet entertaining content.
Conduct In-depth Keyword Research
Incorporating the right keywords into your social media posts will help your content show up on search engine results pages and keep your business relevant in its niche. Stick with keywords that relate to your business yet are growing in popularity.
Keywords are a major factor of search engine optimization best practices because they help to generate long-term organic traffic and increase your search rankings. Why not find trending keywords on various platforms by typing terms relating to your plumbing business? Take note of the top keywords and hashtags, including on Google Trends.
Research Competitors For Tips
Keyword research is a must, but so is researching your plumbing company’s main competitors. Any competitor research helps you understand your industry’s market better. However, it will also reveal how this content performs in your market niche and identify gaps in a competitor’s posting schedule that you can fill.
To begin researching competitors and create some content pillars, try the following:
- Visit the social media pages of your top five competitors.
- Review their posts. Which ones have great engagement?
- Use a social media management tool to track those competitors’ keywords and mentions. This will keep you on top of current industry and social media trends.
Review Social Media Analytics
After producing content, you can assess your posts’ performance. Are they doing well? Positive engagement means your audience appreciates your content and may view more like it.
When reviewing your social media analytics on high-performing posts, consider the captions, visuals, keywords, and hashtags. Those details will help you create similar content within your plumbing business’s content pillars, especially if your top posts share a common theme.
Learn Current Social Media Trends
Understanding social media trends is imperative for staying relevant. It’s also necessary for developing an effective marketing strategy using social media tools. Though trends are ever-changing, the following trends are most likely to stick around due to how well they perform:
- Interactive Features: People like to engage with social media posts beyond reading, including participating in polls, quizzes, or 3D photographs.
- Videos: People enjoy short-form videos online, which is why entire video-based platforms have emerged.
- Community: Even without an impressive follower count, you can cultivate a sense of community and loyalty by sparking conversations.
Produce High-Quality Content for Your Plumbing Business’s Social Media With Mammoth Marketing
Mammoth Marketing knows how to create a perfect social media strategy for plumbers because digital marketing for the plumbing industry is what we do! Our digital marketing crew has years of experience helping plumbing businesses expand through various marketing services, including social media posting, website design, branding, and search engine optimization.
So, what is a content pillar that works for plumbers across the country? If you’re ready to improve your business’s marketing strategy and learn the answer, contact Mammoth Marketing at (206) 590-4689 today for a free consultation!
