Mammoth Marketing for Plumbers explores the rollout of ChatGPT ads. Discover how LLM intent-based targeting and $60 CPMs will reshape the competitive landscape for home service pros.
ChatGPT Ads: The Good, Bad, and The Ugly Read More »
Marketing is hard. Marketing for plumbers is harder. You have the most competition of any other home services sector and you’re often facing an uphill battle no matter your size. These books will help you understand the dynamics of how marketing works, and give you some tactics to employ.
Marketing Books That Every Plumber Should Read Read More »
In the world of home services, reputation is everything. But what happens when that reputation is based on a total misunderstanding? Recently, Tyler Williams, the owner of Mammoth Marketing for Plumbers, stumbled into a “rabbit hole” problem that serves as a vital lesson for every shop owner in the industry. Despite being experts in branding
Control Your Business Narrative Read More »
There is a persistent myth circulating in the home services industry: if you build a website and “do SEO,” the leads will flow like a broken main. For years, this was the golden rule. However, at Mammoth Marketing for Plumbers, we are seeing a dramatic shift in the digital landscape. What worked in 2015 is
The Problem with SEO Marketing for Plumbers Read More »
For most plumbing business owners, marketing feels like an endless, expensive race to the bottom. They spend thousands of dollars on lead aggregators and emergency search ads, fighting over the same panicked customer who is shopping solely on price. But at Mammoth Marketing for Plumbers, we teach our clients that if you only show up
How to Use Priming to Get More Plumbing Leads Read More »
In the world of home services, everyone is looking for the “easy button.” Since AI became the industry’s favorite buzzword around 2022, many plumbing business owners have fallen into a common trap: they’ve outsourced their thinking to an algorithm. At Mammoth Marketing for Plumbers, we’ve seen a recurring “Plumber’s Paradox” where owners hit the AI
AI Marketing: Hype vs. Reality Read More »
Hey everyone, Tyler Williams here. If you’ve been following the Mammoth Plumber Podcast, you know we don’t just talk about pipes and water heaters; we talk about the guts of running a successful trade business. Today, I’m recapping a killer conversation I had with Christine Lawson. Christine is a strategic consultant who specializes in figuring
How Consulting Can Save Your Plumbing Business Read More »
The Deceptive Nature of “Bad” Marketing In the world of high-stakes plumbing marketing, it is easy to be swayed by a single negative data point. Recently, a mailer from a brand called Cozy Earth landed on the desk of Mammoth Marketing’s founder, Tyler Williams. At first glance, it appeared to be an “epic failure.” The
The Mailer Myth: Why One “Failure” Might Be Your Biggest Success Read More »
The digital landscape is noisy, and unfortunately, misinformation is everywhere. The team at Mammoth Marketing often encounters a flawed but persistent belief: that a business only needs to advertise heavily in its budding stages. Once a plumbing company is “established,” the theory goes, they can drastically cut or even eliminate their ad spend and rely
The Strategy Big Plumbers Use: Why Consistent Digital Ads Are Non-Negotiable Read More »
For many small business owners, especially those in the plumbing industry, the concept of managing cash flow is one of the steepest learning curves. As Tyler Williams, the founder of Mammoth Marketing for Plumbers, often points out, the predictability of a weekly or bi-weekly paycheck, which many plumbers transition from, actually damages the entrepreneurial mindset.