Blog Articles

Marketing with AI

Marketing with AI: How Plumbers Can Ride the Wave Instead of Drown in It

At Mammoth Marketing, we’ve worked with hundreds of plumbers and home service businesses—and lately, there’s one topic we keep getting asked about: AI. Everywhere you look, AI is being pitched as the silver bullet for marketing. “This tool does everything!” “No experience needed!” Sound familiar? But let’s be real—AI isn’t magic. It’s just a tool. […]

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Crafting Ads

Crafting Ads for Plumbers: How Mammoth Marketing Turns Water Jugs into Click-Worthy Stories

Mammoth Marketing for Plumbers knows that standing out in the plumbing industry means telling stories people actually care about. Rather than dry, bullet-point ads, Mammoth seeks to connect with everyday frustrations—like lugging heavy water jugs—and turn them into memorable visual narratives. Here’s how Mammoth crafts ads for plumbers that blend humor, psychology, and cutting-edge tech

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Google LSA changes

Google LSA Changes in 2025: What Every Plumbing Business Needs to Know

Google has made a significant update to its Local Services Ads (LSA) platform—and plumbing companies need to pay close attention. The digital marketing team at Mammoth Marketing, which specializes in helping plumbers grow their businesses, is advising all clients and contractors to take immediate action to avoid losing valuable lead opportunities. If your business relies

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Calculate your ROI

How to Calculate ROI on Marketing for Plumbers: A No-Fluff Breakdown

At Mammoth Marketing for Plumbers, we talk to contractors every week who are investing in ads but aren’t exactly sure what they’re getting in return. Maybe they’re seeing leads roll in, but profits? Not so much. That’s where understanding return on investment (ROI) becomes essential. It’s not just about getting more calls—it’s about tracking the

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Business with Courage

The Courageous Plumber: How Nate Santos of Santos Bros Plumbing Achieves Remarkable Growth

At Mammoth Marketing for Plumbers, we constantly seek out and highlight the strategies of successful plumbing businesses to provide valuable insights for our audience. Today, we had the privilege of speaking with Nate Santos, the owner of Santos Bros Plumbing, a client whose approach to business is truly inspiring. Nate’s proactive and confident self-promotion elevates

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Improve your calls

How Improving Your Phone Calls Can Help Grow Your Plumbing Business

At Mammoth Marketing, we’ve worked with numerous plumbing businesses and seen firsthand how essential phone calls are to growth and success. In fact, we’ve spent hours listening to phone calls, analyzing them, and working through data to discover where plumbing companies could improve their call management. The results are clear: if you’re not handling phone

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Trademark your business

Protecting Your Brand: The Importance of Trademarking for Plumbing Companies

In today’s competitive market, branding plays a pivotal role in the success of any plumbing company. From logos and van wraps to company names and slogans, a strong brand identity is essential for attracting and retaining customers. However, many business owners overlook a critical aspect of brand protection: trademarking. This article delves into the significance

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Power of Brands

Why Plumbers Need to Invest in Branding, Not Just Lead Generation

At Mammoth Marketing, we know that the key to long-term success in the plumbing industry isn’t just generating leads—it’s building a recognizable brand. A recent study from Search Engine Land found that consumers are twice as likely to click on a brand they recognize. This insight confirms what we’ve been advocating for years: branding is

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Write for your customers

Why Plumbers Should Write for Customers, Not Just Google – A Guide to Better Marketing

The Biggest Marketing Mistake Plumbers Make At Mammoth Marketing for Plumbers, we’ve worked with countless plumbing businesses, and one of the most common mistakes we see is companies writing for Google instead of their actual customers. While SEO is important, overly optimized but uninspiring content does nothing to convert visitors into customers. A plumbing website

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Milking google

Milking Google: How Plumbers Can Take Control of Their Reviews and Build Long-Term Trust

A Deeper Dive into Google’s Review Glitch Last week, we covered this topic, but due to its complexity, we took a deeper dive in this session, expanding on the same key insights but providing additional slides, different examples, and further details to ensure plumbing businesses fully understand how to safeguard their Google reviews and turn

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